Selected work

Case studies.

Illustrative image of a patient checking her phone.

Approved UDS homepage hero and navigation.

Dental care · Singapore

United Dental Surgery

A dental website built around patients.

Strategy · UX/UI · Development · CRO copywriting

Measured performance

3.2×

Contact actions per ad $

Recorded enquiry events per ad dollar, across matched post-launch periods.

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Illustrative image of a couple reviewing home plans.

Residential home design

DH Design

A clearer journey for first-time homebuilders.

Research · CRO copywriting · UX/UI · QA

Observed result

4×

qualified email enquiries

Counted from enquiry emails across comparable periods before and after launch.

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Illustrative freelancer working at home, facing the Unloopa laptop preview.

SaaS · USA

Unloopa

A redesign that supported higher pricing.

UX/UI · Copywriting · Visual design · Development

Reported result

7.7x

original starting price

$39 to $299/month after the redesign.

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Illustrative casino operations manager reviewing a tablet on a gaming floor.

Supplied Adept homepage design with connected gaming equipment.

Casino & gaming technology

Adept USA

Making 10 products easy to understand.

UX/UI · Copywriting · Custom illustration · Development

Project scope

20 Days

from brief to delivery

15 pages, 80+ illustrations

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Illustrative adult learner checking her phone before a driving lesson.

Education

Driving Ed App

Onboarding for an app with 500,000 users.

Research · CRO copywriting · UX/UI · Interactive prototyping

Project scope

50+

screens designed

Client development in progress.

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Case studies.

United Dental Surgery

DH Design

Unloopa

Adept USA

Driving Ed App

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