Flomotive
Unloopa · SaaS · USA
Unloopa helps freelancers and marketing agencies find local businesses, generate websites and pitch them to prospective clients.
Pricing and delivery
$39 to $299/month after the redesign.
Further price increase
$249 to $299/month after launch.From design to launch
UX, UI and development.Listed subscription prices, not revenue or conversion results.
Before the redesign, listed monthly prices started at $39 and topped out at $149. The redesigned offer launched at $249/month and later increased to $299/month. Historical prices and the sequence were supplied by the project owner; the $299 price was captured on 10 October 2026.
The 7.7x figure compares the original $39 starting price with the later $299 starting price. The further increase from $249 to $299 is 20%, rounded. Over the same period, the maximum listed price rose from $149 to $299/month, a 2x increase.
The redesign formed part of a broader repositioning towards a more focused, mature offer. These figures describe listed subscription prices, not measured revenue or conversion changes.
Unloopa’s old page tried to appeal to everyone, showing a complex product without clearly explaining how it helped. We rewrote, redesigned and built the landing page around younger freelancers and marketing agencies, making the workflow easier to understand and the offer more credible. The page launched in two weeks.
We audited the old site and focused the direction on younger freelancers and marketing agencies. The page needed to make a complex product approachable and demonstrate the quality of the websites it could create. Moodboards helped us align on a calm, playful style early.
Moodboarding
Mascot positioning & UX role
We rewrote the copy from scratch alongside the wireframes, answering visitors’ doubts in sequence. Plain explanations clarified what Unloopa handles and what subscribers do themselves, helping newcomers understand the workflow and their role in it.
We developed the client’s cotton-like mascot concept through a mix of illustration and vector design. Calm colours and playful details gave it a natural home across the illustrations and interface, creating a distinctive personality suited to the audience.
Early style alignment let us develop the content and visual direction in parallel, then bring them together for launch in two weeks. We focused animation on guiding attention and highlighting important content, keeping interactions straightforward to test across devices.
We explained what Unloopa handles and what subscribers do themselves at each stage. Short explanations and product illustrations made the workflow easier to follow for visitors without technical experience.
We simplified the industry-specific template designs into clear website previews, removing visual noise so visitors could follow the story at a glance. Alongside emails and postcards, these examples show what subscribers can send to prospects before introducing the editing and publishing tools.
Clear plan details supported a more premium offer. The starting price rose from $39 to $249/month at launch, then to $299/month. The maximum listed price rose from $149 to $299/month, a 2x increase.
“They designed our Unloopa landing page on a tight deadline and delivered exactly what we needed. They laid out the process upfront, were descriptive and responsive throughout, and hit every timeline without the usual back-and-forth.”
