Flomotive
United Dental Surgery · Dental care · Singapore
UDS provides dental care through two clinics in Singapore.
Measured performance
Recorded enquiry events from organic-search visitors.
Share of paid visits with a phone click
Across matched 84-day periods.Contact actions per ad $
Recorded enquiry events per ad dollar, across matched 84-day periods after launch.These figures show continued performance gains on the new website across two matched 84-day periods. Comparable analytics data from the previous website was unavailable. Source: Google Analytics comparison, 20 April to 12 July and 13 July to 4 October 2026.
Contact actions include configured phone, form, WhatsApp and email events. They are not verified appointments or unique patients. The rounded 3.2× ratio compares contact actions per dollar of ad spend, not total enquiry volume.
2.3× refers to the relative change in the share of paid sessions containing a phone click. Organic contact actions increased; organic phone clicks alone did not.
Copy, treatment pages and code continued to improve after launch. Tracking also improved, and other marketing activity continued during the comparison, so these figures do not isolate the redesign’s impact.
Indexed to the initial period = 100.
Indexed to the initial period = 100.
Under new management, UDS wanted its website to reflect a more modern dental practice. The previous site focused on the business’s values, with templated treatment content and generic stock imagery. We rewrote, redesigned and developed the site around patient benefits, clearer treatment journeys and a modern, reassuring visual identity.
Working within the project’s healthcare advertising constraints, we built trust through clear treatment information, the dental team and the website experience itself. Practical differences such as late opening hours became easier to find, while imagery better reflected the practice and Singapore’s patients.
We aligned with the clinic on the new management’s vision: trusted local care backed by modern equipment and an up-to-date team. Moodboards translated their interest in tech brands into a direction that felt progressive while remaining recognisably dental.
We shifted the copy from UDS’s values to the benefits for patients. Copy and wireframes worked together to guide visitors towards the care they needed, from emergency treatment to specialist services, while bringing practical differences such as late opening hours into view early.
We combined modern layouts and selective animation with familiar dental imagery. Animated benefit cards made key information easy to scan, while images of the team in action and patients representative of Singapore made the experience more relevant and reassuring.
We refined service priorities with the clinic, drawing on their knowledge of what matters to patients. Key specialties were highlighted naturally within the patient journey. We developed the agreed direction across the site, then continued improving copy, treatment pages and code after launch.
The hero and animated benefit cards bring late opening hours, care for all ages, equipment and fees into the first part of the page. Patients can quickly see what the practice offers and why it may suit their needs.
Patient-focused treatment pages explain the care available, introduce the relevant dentist and offer a clear consultation action, alongside phone and WhatsApp options.
Dentist profiles bring together portraits, experience and specialties, helping patients understand who will care for them. Clinic filters make the relevant team easy to find.
A map connects both clinics to their addresses and direct call buttons, making location part of the enquiry path.
We added a custom AI chatbot and supplied it with the clinic’s information, so patients can get immediate answers to common questions before making an enquiry.
“Fred has a lot of great ideas and strong design skills. His post-project support has been excellent. When we needed help, he was always responsive and willing to assist.”
